Podkey Solutions for Media 2.0

Podkey 1.0 is a service that makes accessing digital
media simple by replaceing complex RSS URLs
with simple names and phrases .

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PodKey 1.0 is a service that makes accessing digital media (podcasts, video-blogs, etc) simple. Podkey 1.0 replaces complex RSS URLs with simple names and phrases by linking keywords (with phonetic matching for those who aren’t perfect spellers) to specific podcasts streams, individual shows and specific content within a given show.

Now with just one word or phase (“Linux,” “baseball history,” “Poker,” etc.) registered feeds and podcast segments can be found and subscribed to in any of the most popular podcast aggregators (iTunes, Yahoo, Google, Pluck, etc).

RSS provides podcasters with a means to distribute/syndicate their content. But RSS feed URLs are long, complex and difficult to use. Additionally, if you want to follow a topic discussed within a podcast the only choice is to use a link to the entire show or locate a second complex URL that could be used only once. These complexities limit the speed at which RSS can achieve mass market acceptance – the arrival of what is quickly coming to be called the Internet 2.0.

Of course the Internet 2.0 is inevitable and RSS is becoming ubiquitous despite these hurdles. However, full mass market acceptance will require the type of simplification that Podkey 1.0 provides.

In the next version of Microsoft Windows (code name “Vista”) RSS feeds will be supported directly on the active desktop. By using Podkey 1.0’s simple names and phrases, RSS will become a tool that anyone can use.).

Podkey 1.0 serves podcasters by simplifying access to their a content, promoting their Podkey 1.0 registered keywords to content aggregators and guaranteeing the clean untouched pass-through of their content to the end user.

In the nascent days of podcasting, it became clear that the podcast was a powerful new medium. The challenge was finding an audience and then making the whole process user friendly. Podkey 1.0 enabled podcasters to address these problems, while demonstrating the benefits of feed aggregation based on keywords and phonetic matching via the development of “micro-differentiation” and “hypertargeting”.

Today, hundreds of thousands of listeners use Podkey 1.0 to be transparently directed to their podcast feeds of choice with no editorial changes or advertising inserted.