Podkey 2.0 solutions enable businesses to extend their
their brand, create emotional links with customers and
leverage Media 2.0 networks to sell products.
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What if your business could own a word or phrase that people could use to magically link them to your content, your messages and your products? Words that were linked to your target audience and their specific interests. Words that you could track wherever they were used. Podkey 2.0 offers the complete solution

  • Patented technology to link content to customer ubiquitously across diverse platforms
  • Affinity-based brand extension where your brand is anchored to your targets interests
  • Custom production for all Media 2.0 micro-platforms
  • Automated listings on iTunes, Yahoo, Google, Audible and others
  • Tracking and statistics

Emotional Branding is the at the core of Media 2.0. With is focus on human contact, emotional (feeling) and rational (informational) benefits emotional branding is all about real interactions with your customer. New media makes it possible to connect products and customer in a emotionally meaningful way. Podcasts, Blogs, V-casts and other new media channels build connectivity and when well-done intimacy.

Today effective branding is more about emotional mind share then market-share. So how do you establish emotional bonding with people in their daily lives? Through a targeted conversation that reaches them wherever they are and with an emotional impact. The MasterCard"Priceless" campaign is a perfect example of emotional branding. MasterCard isn't selling credit cards, it is selling experience: memories desires and values.

Podkey makes the link between those emotional concepts and the brand ubiquitous, in that it can be used anywhere the individual interacts with the world to establish and continue the conversation.

 

Consider as a use case a golf club manufacture that has decided to extend its brand by establishing the " Perfect Swing" campaign. Simpler to the "Priceless" MasterCard campaign mentioned above, rather then just selling a new driver with great technology, they have decided to sell the feeling that comes from a "Perfect Swing".

Working with Podkey Solutions the manufacture implements the "Perfect Swing" Podkey 2.0 campaign. The multi-platform campaign consists of:
  • New content for delivery on new media platforms -- ipods,cellphones, pc's, etc
  • Emotional content developed
    • Regular V-Casts with a tour pro
    • Podcast with customers sharing their experience and recalling that one "Prefect Swing"
    • Information about and highlights from the PrefectSwing demonstration visiting local pro shops
  • Emotional brand made ubiquitous
    • "Perfect Swing" linked to a Podkey
    • Instant interactive content listed in iTunes, Yahoo Podcasts, Audible and other new media distribution channels
    • Statistical mapping of targeted customers and their habits
    • Automatic delivery of content targeted for the customer and their platform from the "PerfectSwing" site
Emotional branding used in conjunction with Podkey Solutions overcome new media challenges and help you:
  • Getting attention in a crowed field
  • Finding customers where they are
  • Fostering brand loyalty via emotional branding

Podkey enables emotional branding by making the words that are are the heart of the customer/marketer conversation/relationship Podkeys, which automatically link people to branded content on any platform -- VOD, Podcasting, Blogs, V-casting, etc. Podkey 2.0 helps you link to content to the brand, while making the conversation possible at any time on any platform.
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